Presentations point to the power of persuasion

Students in professor Mary Freday's class presented posters recently in which they "pitched" a product — either one they invented or an existing one — and explained the choices they made when designing their advertisement.

Students had to use persuasive language in their poster. But beyond that, creativity was encouraged!

In three-minute presentations based on the posters, students had to cover the following points:

• Why did they choose this product?
• What is great about the product?
• Explain why they designed the ad they way they did.

See more photos in our Facebook album.